According to a recent report, online grocery shopping continues to grow, with over $8 billion in sales recorded in November 2020, a volume four times the average monthly sales in 2019. This continues a trend set in May 2020, driven by changes to the way consumers prefer to shop due to the pandemic and a growing comfort level with online shopping across a larger portion of the shopping public.
Thanks to easy-to-use e-commerce technology, specialty grocers can offer their customers the convenience of online shopping and provide additional services that shoppers demand. Today’s e-commerce solutions are user friendly for both customers and employees, and capabilities continue to grow as shopper demands evolve.
Catering and prepared foods are examples of additional e-commerce features that respond to demand. Shoppers want easy, safe, and convenient ways to shop online for groceries and convenient meals. Through e-commerce platforms that support catering, specialty grocers can respond to shoppers’ needs by offering their unique prepared foods online. It’s another way that technology can enhance the overall shopping experience.
STCR helps grocers find the technology that is right for their stores and their shoppers. We know the unique needs of specialty grocers and help deliver the best shopping experience for customers, whether in the store or at home. Learn more about our e-commerce and total retail solutions today.