Technology Creates Immersive Shopping Experiences

Today’s retailers face competition from all fronts. It’s more important than ever to differentiate your store from larger retailers and online grocery services, while also providing the same conveniences. One of the most impactful ways to compete is through an enhanced shopping experience that is unique and informative using innovations in shelf and store displays.

Recently, one retailer launched new technology that uses computer vision to sense when a shopper picks up a product from the shelf, then displays information on a large screen located above or nearby. This information can include videos, ratings, reviews, and more. It’s touch-free, so it requires practically no effort from the shopper.

This technology may seem a bit advanced for smaller retailers, but it shows the real possibilities today for immersive shopping experiences, which could eventually become the norm for all retailers. Electronic shelf labels (ESLs) are a less flashy but equally informative tool for engaging shoppers. With ESLs, retailers can provide more information than just pricing in a visual space where shoppers are already accustomed to viewing. The tags can feature QR codes or links to direct the shopper to a more in-depth look at the products. ESLs can be centrally controlled, so price changes are immediate, saving labor costs and avoiding manual price change errors.

Is your store ready for the future of retail? STCR gives grocery stores the foundation needed for today’s and tomorrow’s profit-growing technologies. Learn more about how our retail solutions can make your store competitive and innovative.