A new survey suggests that the online grocery market has continued to tail off since its initial boom during the beginning of the COVID-19 pandemic. In 2020, online grocery shopping skyrocketed as consumers stayed quarantined in their homes. Now, as restrictions begin to lessen, shoppers want to go back into their favorite in-person stores.
Of those polled, 54.3% have purchased groceries online in the past 12 months, which is down from 59% last year. Despite the drop, there are still growth opportunities when it comes to online shopping options. In 2022, 28.3% of those polled did most or almost all of their grocery shopping online, compared to 24.7% in 2021 and 14% in 2020. This means stores with online shopping options capture a meaningful share of full-basket sales and returning customers.
Since online shopping brings in repeat customers, grocers should focus on personalization and incentives to encourage store loyalty and larger purchases. Utilizing customized coupons, promotions, and customer reward incentives, not only influences the shopper to add more to their cart but also streamlines the overall experience for the shopper.
Those who do prefer an online shopping experience are likely looking to save time, thought, and energy. Showing a customer their favorite items while providing personalized deals is an effective way to cater to their specific needs.
To be able to do this, stores should invest in data management software that can better inform the shopper’s decision-making process. Product analytics can help stores understand what items are popular, which ones need a sales boost, and how their customers are shopping. With this data, grocers can build more strategic promotions with their needs and habits in mind.
STCR’s omnichannel technology solutions can help make your grocery store stand out among the crowd. Innovations work best as part of a complete retail solution like many technology trends. Let STCR’s smart retail solutions streamline the shopping experience for your customers. Learn how STCR can help optimize your online store today.