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NGA Takeaways 2025

The Top 7 Highlights from the 2025 NGA Show

The 2025 NGA Show in Las Vegas was nothing short of remarkable, bringing together independent grocers, solution providers, and industry experts to discuss the most pressing topics and innovations shaping our space. I’ve compiled a list of some of the most relevant topics discussed to recap such an incredible show. 

1. Retail Media: The Future of Grocery Marketing 

Print coupons and traditional circulars no longer dominate grocery store marketing strategies. Today, a multi-faceted approach is essential. Digital coupons, customer data tracking, smart digital displays, and Electronic Shelf Labels (ESLs) are revolutionizing how retailers engage with shoppers and drive sales. These tools not only enhance the customer experience but also provide valuable insights that enable grocers to influence purchasing behavior in real time. 

2. Next Gen Insights: Understanding the Modern Shopper 

One of the standout sessions at The NGA Show was the panel on “Next Gen Insights,” which delved into the shopping habits of Gen Z and Millennials. Convenience is paramount for younger shoppers—they want efficiency, reliability, and affordability. This preference plays to the strengths of independent grocers, who reinvest in their communities and provide personalized experiences that major chains struggle to match. Notable industry voices like Jenna Krakomperger from Village Market, Apples Market, and Shaker’s Marketplace shared valuable insights on how independent grocers can cater to these evolving preferences. 

3. NGA Legislative Updates: Fighting for Independents 

Advocacy remains a critical pillar for the NGA, and several key legislative issues were at the forefront of discussions at this year’s show: 

4. Business Intelligence & Data Analytics: An Ongoing Trend 

Retail tech providers showcased cutting-edge Business Intelligence (BI) and data solutions that empower grocers to make smarter, faster decisions. POS systems, customer analytics, and trend analysis tools took center stage, reinforcing the importance of leveraging data for inventory management, pricing strategies, and customer engagement. 

5. Top Solution Providers Showcasing Innovation 

NGA’s show floor was packed with groundbreaking technology from leading solution providers: 

6. Intense Topics: Eggs, eCommerce, and AI in Grocery 

The ongoing impact of bird flu on egg prices and the broader poultry industry was a major point of discussion, reflecting concerns about supply chain stability. Additionally, eCommerce strategies remained top-of-mind, with grocers looking for best practices to optimize online shopping experiences. 

But perhaps the biggest buzzword at NGA this year? Artificial Intelligence (AI). Grocers were eager to learn how AI can transform their businesses, with discussions covering: 

7. Recognizing Excellence: Shelby Report’s Exceptional Independents 

The NGA Show would not be complete without recognizing the industry’s finest. Eight of our outstanding independent grocers were honored with The Shelby Report’s Exceptional Independents awards. 

This well-attended event celebrated the hard work and dedication of grocers who continuously uplift their communities and drive innovation in our industry. 

Can’t Wait for The NGA Show 2026! 

The NGA Show in Las Vegas reaffirmed the resilience and innovation of independent grocers. Whether it was through cutting-edge retail technology, legislative advocacy, or AI-driven insights, one thing was clear: the future is bright for independents who embrace change and adapt to the evolving retail landscape. 

We look forward to another incredible year of growth and progress. Until next time, let’s continue shaping the future of grocery together! 

Sincerely, 

Farrell McKeena 

US President, STCR 

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