OTC networks, in case you’re not familiar, allow a host of benefits to program recipients, namely covering the cost of eligible health and wellness products like vitamins, first-aid supplies, and even healthy foods.
The idea of OTC benefits has become more and more pervasive over the years, most certainly from the growth of Medicare Advantage programs, but also because employers and health care providers have started offering similar products.
And as such, supporting such a program has become an incredible opportunity to drive customers into your store.
According to the Consumer Healthcare Products Association, there was a total of 2.9 billion retail trips annually to purchase OTC products in 2015.
STCR can help navigate the complex OTC network landscape.
Billions of trips! And that was nearly a decade ago. Imagine what it is now?
If you’re considering getting in on this untapped revenue stream and providing this specialized shopping experience for your customers, be sure to take your time to find the right partner.
To assist you in your search, the STCR team has put together a list of the best OTC network providers on the market.
Payment Solutions for Enhanced Customer Experiences
Powered by the OTC Network®, Incomm offers best-in-class OTC health solutions for enrollment in a variety of supplemental benefit programs. With over 580 health and wellness programs integrated, Incomm works with the following well-known brands, in addition to STCR partner grocery stores and retailers:
Delighting Customers by Simplifying Payments.
The team at Solutran truly helps customers take their benefit dollars farther — making them one of the premier partners for OTC and other supplemental benefit programs. Leveraging S3® technology, Solutran is a multi-benefit provider capable of driving desirable traffic to your stores. The technology is so well known, it can be found in 34,500 grocery, pharmacy and box format retailers nationwide. And oh yeah, you may have heard of the OneCard…that’s Solutran.
Drive Your Growth with Nations Benefits
Working with Nations Benefits means you’ll gain new and repeat customers to exponentially grow your business. As a partner to many leading managed care organizations, Nations Benefits provides millions of members across the country an easy way to pay for the items they need to improve their overall health and well-being. And those customers could also be yours. The retailer program also boasts the following benefits:
STCR is your one-stop solution for integrating OTC benefits. We work with all three providers — From initial setup to ongoing support and everything in between to ensure smooth operations.
Stepping up your store with OTC network support is a smart move that can boost customer satisfaction and drive sales. With STCR and our trusted partners—Incomm, Solutran, and Nations Benefits—you can easily integrate this valuable program into your operations.
So, do you want to start accepting OTC? Let STCR show you how simple it can be to step up your store and start reaping the benefits today.
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