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Here's a Look Inside Grocery Shoppers' Minds and Baskets; Plus the digital path of a supermarket purchase

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here is a closer look at what savvy shoppers are checking off their lists.

What is Apple Pay You May Ask?

Recently Apple announced a new method to pay for your transactions, it’s called Apple Pay. Apple Pay is supported by Apple’s new iPhone 6, 6 plus and the Apple Watch using the NFC (Near Field Communications) chip built into the new devices. The new payment service is scheduled to go online in October of 2014.

The Advantages to Workplace Wellness Programs

Workplace wellness programs offer many advantages not only to the employee but also to the employer. There are various kinds of wellness programs that can be offered to employees. Offering reduced gym memberships to a local gym or access to an onsite company gym, nutrition or healthy cooking classes, fitness education programs, smoking cessation incentives, stress reduction seminars and a subsidized healthy lunch program are just some examples.

Grocers Can use Big Data, Analytics to Reduce Food Waste

Supermarkets and grocery stores are significant contributors to the 34 million tons of food waste in landfills that release harmful methane gas into the environment. Some of the many key elements that lead to the generation of this excessive food waste include consumers’ demand for an abundance of fresh products, confusing sell by dates, damaged shipments of products and over-purchasing resulting in additional spoiled and non-purchased foods. It's a complex issue that involves complicated logistics, costs significant amounts of money and greatly impacts our environment.

Packaged-Goods Marketers Wade Warily Into E-commerce

"Finally, after decade of transformational impact on other sectors of the economy, the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job of leveraging this channel." This candid quote acknowledging the untapped potential for food and beverage marketers in the online space was delivered by Campbell Soup Co. CEO Denise Morrison to analysts this summer at the company's investor day.
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"STCR provided a complete solution, from front end to back door receiving to help maintain gross profit."