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Why Grocers Can Use a Marketing Measurement Facelift

Industry-wide changes are making growth in the grocery sector more difficult. From price wars and aggressive new competition to increasingly demanding omnichannel consumers, grocers have many new challenges to master. For many, this means adjusting the way they engage with consumers to ensure that they’re attracting new customers while making sure their best customers keep coming back for more.

How to Reduce Shrink

Grocers know that shrink, or the difference between projected and actual profits, is one of the largest sources of loss. Many might think that theft is the largest source of inconsistencies between the dollar value of inventory and the actual resulting profit, but according to research conducted by FMI and the Retail Control Group, only 36 percent of grocery store shrink can be attributed to theft, while 64 percent is the result of inadequate store operations and procedures. With the right strategic organizational measures, grocers can avoid being their own worst enemy and falling victim to inventory shrink.

Retailers Need to Use Tech to Work Smarter, Not Harder

Every week it seems that another major retailer resorts to bankruptcy protection to address its liquidity challenges.

Utilizing the Internet of Things in the Grocery Industry

Industries across many different disciplines are getting on board with the Internet of Things (IoT), which encompasses devices that connect with the Internet to send and receive data. IoT has invaded our homes, our cars and our offices with gadgets like virtual assistants, navigation systems, connected security systems and more. The retail space is following this trend closely, and there are many promising applications for this cutting-edge technology in the grocery industry. In fact, according to research firm Markets and Markets, the expansion of IoT technology in retail is expected to reach more than $35 billion by 2020. The growth of these devices and their applications proves especially promising for the grocery industry, where customer experience and operational efficiency are a top priority.

What the Grocery Stores Holding Their Own Against Amazon Are Doing Right

The fight for the $800 billion U.S. grocery industry has just begun. Amazon has shaken up the playing field, but traditional grocers have been slow to embrace technologies for online ordering, fulfillment, and delivery. Today online orders make up just 2% of grocery sales (in retail overall, the number is 10%). But e-commerce is quickly growing: Some analysts estimate that by 2025, 20% of grocery purchases will be made online.
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"STCR provided a complete solution, from front end to back door receiving to help maintain gross profit."