• 800.776.6576

  • Celebrating over 50 years

  • ready. reliable. results.

Blog Search

5 Ways to Use the Power of Repetition to Win

Both a science and an art, great marketing campaigns start with great ideas and compelling content. But that’s only part of the equation. Understanding what makes a consumer choose your grocery store over your competitors is equally important. To do this, you can either go through the painful process of learning the many principles of psychology, or apply a fundamental marketing strategy: repetition. REPEAT TO PERSUADE Repetition isn’t rocket science, but it is powerful and proven. To illustrate the power of repetition, how many of these phrases do you recognize? • Just do it • Got milk? • Think different • I’m lovin’ it • Because you’re worth it • It’s finger-lickin’ good

New parents spend more on produce, study finds

A new study in the Journal of Nutrition Education and Behavior finds that new parents increase their spending on fresh produce. On average, pre-parent households spent 10% of their food budget on produce; that rose to 12% once children joined the family. The study found that produce purchases differ based on income levels. The increased spending was only found among new parents in middle- and high-income households. Households with income less than 185% of the poverty level had no detectable change.

The Top 2020 Trends Are Driven By Millennials

The demographics of America are changing. As our population changes, many of the foods that we ate in 2010 are fading in popularity. As a Millennial and a food entrepreneur, I spend a lot of time thinking about the future of food. Recently I decided to do a deep dive into the data and interview leading food and beverage experts to better understand how my generation is influencing what Americans will eat in the coming years. The first thing I found in digging into the research was that a lot of American households look like mine: racially diverse Millennials with no kids and an equal division of labor. No-child households—what my partner and I love referring to as the “DINK (Dual Income No Kids) life”—are on the rise. Over 70% of U.S. households have no children under age 18. This is an impressive 23% rise since 1960, according to the U.S. census.

3 Retail Trends Impacting Grocers in 2020

In almost every sector, the rapid transition to online shopping is remaking the retail experience, bringing people out of brick-and-mortar shops and into online stores where outlets reach a global audience with ease. In this regard, the grocery industry is bucking the trend. Even as food delivery services like Peapod and Amazon try to carve out a niche, logistical concerns and customer demands keep people coming into food stores, supermarkets and grocers of all kinds. Indeed, while online sales account for nearly one-third of total sales in many industries, only about 3% of grocery sales happen over the internet.

User Experience and Online Grocery Shopping

Online grocery shopping is on the rise – according to research from Mintel, online grocery is expected to account for 10 percent of all grocery purchases in 2019. While many people are embracing the convenience of ordering online, there are certain user experience factors that can be a barrier to entry for some would-be online grocery shoppers.
RSS Icon

"STCR's register system is easy to learn and improves workflow with minimal downtime due to software malfunctions."