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Challenges and opportunities abound for independent grocers

Independent grocery stores face a number of challenges today, from limited labor and financial resources to e-commerce competition from retail giants. At the same time, independent grocers often have the ability to stand out with a unique in-store experience, community-oriented customer service and a level of flexibility that traditional supermarket chains can't replicate. According to Nielsen’s 2018 National Grocery Shoppers Survey conducted in partnership with the National Grocers Association (NGA), about 21% of grocery dollars go to independent grocery stores. While that may be a small percentage of the overall grocery market, among people who classify themselves as independent shoppers, Nielsen found that loyal independent grocery shoppers spend more than 40% more on groceries than the average shopper.

Why more retailers are raising a glass to alcohol delivery

Grocers that add beer, wine and liquor to their e-commerce efforts must navigate a maze of regulations, but can also reap big rewards. It takes just two clicks for shoppers to add six bottles of red wine from Thrive Market’s curated collection to their online grocery cart. On Instacart, customers can pick a local store and load up their cart with craft beer or a few bottles of wine in two or three clicks. As companies continue to expand their e-commerce offerings, adding adult beverages to their offerings can drive sales in a high-ticket category that's conducive to home delivery — from stock-up trips to fill out the wine cabinet to last-minute orders before a party starts. It can also be an e-commerce entry point for consumers who haven't yet tried online grocery shopping.

Cutting The Cord: How Grocery Retailers Can Delist From Instacart And Other Platforms

Many grocery retailers that do business with Instacart are exploring alternatives for transitioning to e-commerce platforms that provide greater value and control to the retailer. A recent article that I wrote about Instacart has generated a lot of interest from grocery retailers and retail analysts. In the article, I outline the reasons why grocery retailers that are current customers of Instacart are evaluating options for replacing Instacart and transitioning to another e-commerce platform. Based on feedback from executives and retail analysts, it appears several questions are of interest:

What retailers need to know about loyalty programs

Today's shopper is not just evolving when it comes to food preferences and buying preferences, she's also evolving when it comes to loyalty programs. A new report from card-linked app Dosh sheds light on consumer shopping decisions, and shows that cash back programs might be better positioned to increase in-store traffic and average order spend, compared to traditional loyalty programs.

Using data to help retailers get closer to customers

An advanced data platform from PepsiCo is helping supermarkets and other food and beverage retailers get to know their customers better. Called Pep Worx, the cloud-based data and analytics solution assists retailers in making more informed decisions on PepsiCo product assortments, merchandising and other point-of-sale areas by identifying valuable shoppers by location. According to Jeff Swearingen, senior vice president of marketing at PepsiCo, the granular data allows chains to map by store which items to stock, where to place them and what kinds of promotions to offer. The objective: Help large retailers speed in-store decision-making — from days to hours — and cultivate more personalized relationships with shoppers.
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