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Using data to help retailers get closer to customers

An advanced data platform from PepsiCo is helping supermarkets and other food and beverage retailers get to know their customers better. Called Pep Worx, the cloud-based data and analytics solution assists retailers in making more informed decisions on PepsiCo product assortments, merchandising and other point-of-sale areas by identifying valuable shoppers by location. According to Jeff Swearingen, senior vice president of marketing at PepsiCo, the granular data allows chains to map by store which items to stock, where to place them and what kinds of promotions to offer. The objective: Help large retailers speed in-store decision-making — from days to hours — and cultivate more personalized relationships with shoppers.

How independents can meet consumers' private label desires

Consumers have been clamoring for organic and natural private labels, but it’s not always easy for smaller, independent retailers to enter this market. Many large retailers have thrived with such offerings, exemplified by Kroger’s Simple Truth line of more than 1,400 organic, natural and free-from items. The brand generates more than $2 billion in annual sales and is thought to be a key component of the chain’s success in competing against Whole Foods Market.

Beyond bells and whistles: How grocery apps are (and should be) evolving

From the millions of shoppers using Walmart's grocery app to the smaller customer bases tapping into their favorite local grocer, mobile apps have become an integral part of the customer experience for grocery companies of all sizes. According to a report from eMarketer, about 18 million adults in the U.S. used a grocery app at least once a month in 2018, up nearly 50% from 2017. This year eMarketer projects that more than one in five adult smartphone mobile commerce buyers will use a grocery app to order food.

Shopping for The New American Dinner

Dinner looks different than it did a decade ago. Meals have multiple components or forgo the traditional protein, vegetable, and starch setup in favor of a one-pot meal. Consumers are using an omnichannel approach to Ingredients and prepared foods. These meal parts come from places that customers weren’t considering a decade ago such as dollar stores, Amazon, or delivery from the local fast-casual joint. Nonetheless, grocery stores are still the No. 1 spot to solve the problem on so many consumers’ minds — what’s for dinner tonight? “Whether you’re a foodservice operator or a supermarket retailer who has a prepared foods division, what you need to be thinking about is a meal solution approach,” said David Portalatin, an analyst with the market research firm The NPD Group. “In other words, what problems am I helping the consumer solve? What are the components? If I’m not outright sourcing the entire meal itself, are there components of the meal that I could provide to help people have what they feel like is an authentic, healthy at-home dinner?

Aligning Customer and Employee Experience in Grocery

Turning the same commitment to the shopper experience inward to the employee experience will be a winning strategy for grocers Everyone wants in on the grocery business: Amazon bought Whole Foods. Walmart announced grocery delivery this year, and Target continues to expand its grocery footprint to compete. All the while, gas stations, corner stores, and pharmacies offer the ultimate in grocery convenience to neighborhood shoppers. With so many players in the space, there is little room to compete on price or differentiate grocery products and brands. To win loyalty, grocers are rightfully hyper-focused on the shopper experience – yet turning that same commitment inward to the employee experience will be what wins in the end.
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