Posted by Alissa Marchat
RichRelevance, a provider of personalized shopping experiences, has released key findings from a new study that looks at consumer preferences and behavior around digital grocery. The study identifies consumers’ appetite for digital grocery and picks out early leaders, as well as the features and capabilities that shoppers want.
The survey of 1,500 U.S. shoppers finds that nearly half of Americans (45 percent) have shopped for some type of groceries online. Additional findings from the survey include:
“As the fight for category leadership in digital grocery heats up, experience personalization will take center stage in 2018,” said Michael Ni, CMO of RichRelevance. “Grocery buying is increasingly becoming a lifestyle choice beyond produce. This is creating opportunities for new grocers to engage consumers with new and fresh ideas, gather key customer browsing and buying behavior and personalize their various brands, creating a virtuous cycle of loyalty. Grocers need to learn from the early mistakes of traditional retailers and not simply try to compete with Amazon on convenience, but focus on the new opportunity that online shopping provides.”
Reprinted from http://www.theshelbyreport.com/2018/03/19/online-shoppers-willing-to-try-new-grocer/
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